Logistic and Supply Chain Of Global Trend †MyAssignmenthelp.com

Question: Discuss about the Logistic and Supply Chain Of Global Trend. Answer: Introduction: With the rapid progress of globalization, organizations have to face innumerable challenges in maintaining image and reputation amidst competitors market threat. Maintaining the superior quality of products as well as services is not the primary aim of a business organization. The business experts focus on supply chain management very efficiently so that the products can be reached to the proper destination within time. The overarching concept, supply chain management implies a set of rhythmic flow both upstream and downstream of products and services based on which the organizational managers associated with supply chain department delivers the product to proper destination. The current business scenario of global trend is going to be more challenging where the customers have increased their level of expectation while receiving the services. Customers in present scenario get innumerable substitutes before purchasing a particular product. Therefore, the role of business experts is to make the entire operation process systematically. In order to run a business in the airline industry the supply chain department has to be very much systematic for maintaining entire transportation system effectively. As per the global trend, airline industry is aiming to expand their business wings in different multinational countries. In order to maintain the international business trends organizations are facing challenges in managing their entire supply chain process. Components: Problem formulation: Tako and Robinson (2012) stated that the entire success of business in the airline industry is highly dependent on supply chain management. Recently it has been observed that this specific industry is facing innumerable challenges in collaborating with their workers within supply chain department due to several reasons. The number of workforce strength within supply chain process is not very high. Operation managers of supply chain division have to face difficulties in maintaining entire transportation system effectively. Large number of business organizations belonging to airline industry deal with international customers in order to expand their business in the global market. Prajogo and Olhager (2012) opined that while shipping any product to the proper destination the supply chain managers have to be dependent on services provided by the employees. However, this specific problem has become a major concern within this department. Employees associated with this very specific department are facing challenges in communicating with the organizational managers effectively due to cultural barriers as well as linguistic barriers. Due to the communication gap, the customers would not get effective services within stipulated time. Ultimately, it affects on the overall productivity of the organization. In addition, one more crucial problem has been identified within the supply chain process of this very specific business industry. The modern air transport industry intends to operate their business within a liberal market context. Government controls over fares, taxes,, market entry as well as capacity that is continued in numerous small countries. Recently it has been observed that the organization faces challenges in maintaining equal rapport with suppliers due to gap of proper collaboration. As a result, the suppliers sometimes tend to provide low quality of raw material. Myerson (2012) stated that customers after us ing the products tend to raise complaints against the quality of brands. This very specific problem has become a serious issue due to which researchers and practitioners have showed their concern for collecting appropriate data. Literature search: Overview of the concept: Turrisi, M., Bruccoleri, M., Cannella, S. (2013) stated that in todays dynamic global market trend, airline industry is facing innumerable challenges in maintaining their image and reputation. People belonging to different geographical boundaries are associated within the business process of airline industry. In order to expand the entire business wings in different geographical boundaries the supply chain and logistics sector of an organization has to be very much systematic. However, this very specific study has focused to make an in-depth overview about the impact of supply chain management in enhancing the performance level of an organization. It is undeniable that business experts have to focus on product transportation very effectively. Gligor and Holcomb (2012) pointed out that supply chain is the systematic procedure that involves suppliers to the retailers in delivering products and services within proper time. The entire operation procedure is involved within entire supply chain management. This very specific study has highlighted that the success of airline industry is not restricted within a specific geographical boundary. Gunasekaran and Ngai (2012) stated that organizations with the help of their innovative designs and product variety intend to expand the business wings in different geographical boundaries. While expanding business in multinational countries the supply chain and logistic sector of this specific organization has to be strong. Large number of employees has to be associated within the service process that can control entire operation process. However, in last few years it has been observed that airline industry is suffering from huge turmoil due to the lack of workforce strength. In addition, a logistic sector is constituted with the people of different geographical backgrounds and attitudes. Therefore, their culture differs from each other (Tayur, Ganeshan Magazine, 201 2). This kind of cultural differentiation creates huge communication gap while interacting with each other. Related theories and concept Klose, Speranza and Van Wassenhove (2012) stated that a particular business industry in order to maintain their entire operation process successfully tends to follow few significant supply chain models and theories among which the importance of value chain process is most prominent. Value chain process is the set of activities that an organization tends to maintain from storing products to its distribution process. The entire method has to complete in a systematic way with the help of which the business experts can deliver the service within stipulated time. Value chain process is primarily constituted with five major ways including inbound logistics, operations, outbound logistics, marketing and sales and services. Inbound logistics: Inbound logistics is the systematic method of receiving, storing organizing the inputs systematically. Seuring and Gold (2012) opined that in order to store the airplanes in hangar operation managers have to focus on the maintenance of those products properly. In order to reduce the operation cost the business managers especially belonging to the airline industry intend to maintain product storage system as well as product distribution system by using the advancement of technology. The operation managers have to maintain proper database on how the time schedules of flag carriers should be settled so that passengers do not have to wait for a long time. Operations: Islam et al. (2013) stated that the entire transformation activities that change from input to output is otherwise named as operations. In order to make the entire operation procedure systematic the organizational managers have to recruit sufficient employees in order to control the entire business process. After manufacturing the product, the operation managers tend to store the product to hangar for its maintenance. In order to maintain proper transportation system the concerned shipping experts have to focus on maintaining proper data record regarding the departure and arrival of flag carriers. Outbound logistics: Outbound logistic is the method of distributing the product from store house to distributors, retailers or customers. The shipping department of the supply chain management of airline industry is primarily responsible for transferring the carrier towards proper destination. As a result, service users can receive the services within proper time. Marketing, sales and services: Winter and Knemeyer (2013) opined that along with maintaining the entire supply chain procedure as well as operation process the business managers have to focus on marketing and sales as well for introducing the product in global market. Especially, airline industry for introducing the services in different multinational countries has to focus on promoting the brands and services in order to increase their sales volume growth. The competitive market of airline industry is high as per global scenario. Therefore, in order to get competitive advantage the business experts would have to focus on marketing and communication for rendering brand familiarity. Impact of supply chain process on the overall organizational performance Different eminent scholars have provided their own opinion regarding impact of changing global trends on airline supply chain. As per the opinion of Winter and Knemeyer (2013), supply chain management leaves a major positive impact on the overall performance level of a business organization. Supply chain managers are efficient enough in maintaining a product flow. Supply chain management enables a particular company in improving the product flow with the help of accurate demand and sales. It improves inventory management as well in order to arrest the bullwhip effect and avoid underproduction. On the other hand, if the business experts fail to control operation process properly due to the lack of workforce strength the entire process of business has to face disastrous consequence. Ross (2013) stated that due to the lack of communication within the airline industry, the employees associated within shipping sector failed to provide necessary information to each other. In this kind of s ituation, the employees failed to maintain co-ordination effective which left a major negative impact on the overall service process of business. Data evaluation: While evaluating necessary data and information the scholars have provided numerous opinions regarding the various aspects of supply chain management especially in the airline industry. Wieland and Marcus Wallenburg (2012), in the article has portrayed that organization should not only focus in maintaining the quality of products as well as services. At the same time, the business experts have to be concerned in maintaining product quality as well. In this kind of situation, operation managers have to play major role for maintaining the entire supply chain procedure so that product can be successfully delivered to the doorstep of the customers or distributors. While maintaining the business of airline the business experts need to make their supply chain process stronger for expanding the business in different multinational countries. Analysis and interpretation: This specific part has provided an in-depth critical analysis about the entire literature review. After making an overall literature review it can be stated that supply chain leaves a significant impact in enhancing the entire performance level of a specific business organization. The overall study has focused to concentrate on the supply chain and logistic sector of airline industry. It has been identified that airline industry is possessed with limited work force strength. As a result, the supply chain managers fail to maintain the systematic flow of business. Definition and purpose: Overall summary The study has focused to make an in-depth analysis about the importance of supply chain management in enhancing the overall organizational performance in the global trend. In order to deliver the product to the proper destination the business experts have to follow systematic operation procedure in order to transport the product in low cost. In addition, the airline industry has to focus on delivering the product in different multinational countries for achieving the image and reputation of brands. Therefore, this very specific study has provided deep insight on how the business organizations belonging to airline industry have to face innumerable barriers in delivering the products to the proper destination. Previous literature review In the article Decision support systems for logistics and supply chain management, published by Gunasekaran and Ngai (2012), the author has primarily focused to emphasize the overall factors that highly affect in maintaining overall supply chain procedure effectively. The primary purpose of this specific article is to highlight why the companies do not follow systematic operation process within the organization. In order to invest sufficient number of workforce the organization should have economic strength. At the same time, the companies need to use technological advancement as well for reducing the cost of operation. As a result, business organizations belonging to this very specific industry have to face difficulties in maintaining their supply chain process effectively. Literature gap This specific literature review has primarily focused to make an in-depth overview about impact of changing global trends on supply chain of airline industry. At the same time, the study has critically analyzed value chain management as well. However, various factors affecting the implementation of supply chain management has not been discussed in this very specific study. Future scope This specific literature review as already stated is endowed with different limitations and drawbacks. In order to conduct the entire literature review the opinion of scholars can be presented in a critical manner. The articles should be chosen in such a way that review looks like critically analyzed. This very specific research work has focused to present the entire data from various eminent scholars in a descriptive manner. Therefore, in future the literature review is expected to be conducted critically so that different aspects of supply chain management can be presented and discussed within the study. References: Bosona, T., Gebresenbet, G. (2013). Food traceability as an integral part of logistics management in food and agricultural supply chain.Food control,33(1), 32-48. Gligor, D. M., Holcomb, M. C. (2012). Understanding the role of logistics capabilities in achieving supply chain agility: a systematic literature review.Supply Chain Management: An International Journal,17(4), 438-453. Gunasekaran, A., Ngai, E. W. (2012). Decision support systems for logistics and supply chain management.Decision Support Systems,52(4), 777-778. Islam, D. M. Z., Meier, J. F., Aditjandra, P. T., Zunder, T. H., Pace, G. (2013). Logistics and supply chain management.Research in Transportation Economics,41(1), 3-16. Klose, A., Speranza, M. G., Van Wassenhove, L. N. (Eds.). (2012).Quantitative approaches to distribution logistics and supply chain management(Vol. 519). Springer Science Business Media. Lavastre, O., Gunasekaran, A., Spalanzani, A. (2012). Supply chain risk management in French companies.Decision Support Systems,52(4), 828-838. Myerson, P. (2012).Lean supply chain and logistics management. New York: McGraw-Hill. Prajogo, D., Olhager, J. (2012). Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration.International Journal of Production Economics,135(1), 514-522. Ross, D. F. (2013).Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science Business Media. Seuring, S., Gold, S. (2012). Conducting content-analysis based literature reviews in supply chain management.Supply Chain Management: An International Journal,17(5), 544-555. Tako, A. A., Robinson, S. (2012). The application of discrete event simulation and system dynamics in the logistics and supply chain context.Decision support systems,52(4), 802-815. Tayur, S., Ganeshan, R., Magazine, M. (Eds.). (2012).Quantitative models for supply chain management(Vol. 17). Springer Science Business Media. Turrisi, M., Bruccoleri, M., Cannella, S. (2013). Impact of reverse logistics on supply chain performance.International Journal of Physical Distribution Logistics Management,43(7), 564-585. Wieland, A., Marcus Wallenburg, C. (2012). Dealing with supply chain risks: Linking risk management practices and strategies to performance.International Journal of Physical Distribution Logistics Management,42(10), 887-905. Winter, M., Knemeyer, A. M. (2013). Exploring the integration of sustainability and supply chain management: Current state and opportunities for future inquiry.International Journal of Physical Distribution Logistics Management,43(1), 18-38. Wood, L. C., Reiners, T. (2012). Gamification in logistics and supply chain education: Extending active learning.