Organizational Performance of the Countdown-Myassignmenthelp.com

Question: How Employee engagement can increase organizational performance of the Countdown. Answer: Introduction According to Zimoto (2016), employee engagement is an important aspect of the business environment which directly creates an impact on the performance of the organisation. Employee engagement can be explained as an approach used by an organisation at the workplace for enhancing the participation of the employees for the attainment of the goals of the organisation. Employee engagement is crucial as this helps in attaching the employees emotionally to the visions set by the organisation. Support of the organisation is needed for ensuring that the operations are performed in an effective manner and enhancing the performance of the organisation. This support can be generated with the help of the concept of employee engagement. Impact of employee engagement can be used for ensuring commitment and loyalty of the employees towards the organisation. Employee engagement is a two-way approach which promotes interaction between the employees and organisation (Purcell, 2012). The Countdown needs to focus on employee engagement for enhancing the support from the employees contributing towards the performance of the organisation. Employee engagement acts as a motivation factor which helps in the attainment of the objectives of the organisation. Employee engagement is dependent on the satisfaction level of the employees, workplace environment and attitude of the organisation towards the employees and various other factors. Investment in the employees of the organisation results in developing asset for the business (Abrahma, 2012). Employee engagement theory is considered as one of the most important theories of the management. The Countdown needs to focus on the two important concepts which play a vital role and these concepts are commitment and motivation. Success and growth of the business are determined with the help of enhancement in employee engagement. Predictions can be made regarding the success and growth chances, financial performance and effective ness in the operations of the business on the basis of the level of employee engagement (Ram and Prabhakar, 2011). The Countdown is focusing on providing quality services to its customers. The Countdown is a leading supermarket brand of New Zealand which is providing services to more than 2.5 billion in a week customers. A leadership team has been formulated for enhancing the performance of the employees by motivating them and engaging them in the operations of the business (Countdown, 2017). This research program has been executed for developing knowledge of the concept of employee engagement, the role of employee engagement for an organisation and impact of employee engagement on the performance of The Countdown. This research will also discuss factors affecting employee engagement, fundamental elements promoting employee engagement and the manner in which employee engagement can increase organisational performance. Figure 1: Link between employee engagement, improved productivity and increased profitability Source: (Hearn, 2015) Research question Research questions are formed for providing a base to the data collection process of the research. Research questions are helpful in enhancing the knowledge of the different aspects of the research topic. Research questions composed for gathering data for this research program are stated below: What is the relationship between the employee engagement and organisational performance? How can engaging employees be used for the purpose of enhancing the performance of The Countdown? Which factors can affect employee engagement resulting in adverse impact on the performance of the organisation? Which fundamental elements can help in promoting employee engagement Literature review In the words of Shamila (2013), the Countdown can use employee engagement for enhancing the functioning of the different functions of the organisation. The Countdown needs to focus on enhancing the participation of the employees in the operations of the organisation for ensuring that they are moving towards the attainment of the common goal. Employee engagement will enhance the satisfaction level among the employees which enhance the loyalty and trust among them for the organisation. This concept will affect the speed of decision-making process as an organisation can make quick decisions with the support of the employees. The Countdown is a leading supermarket brand and for the management of the operations of the business in a better and quick manner, there is a need to engage the employees. This will ensure that the employees are performing the operations in a better manner and focusing on achieving the goals of the organisation (Nawaz, et. al., 2014). There is a direct link between the concept of employee engagement and organisational performance. It has been analysed that high level of employee engagement can result in better growth opportunities for the business. There are various factors which are responsible for determining the performance of the organisation. Employee engagement can create an impact on these factors which affect the overall performance of the organisation. Employee engagement can affect the different aspects on which performance of The Countdown is based on. These aspects include ratings of the customers and satisfaction level of the customers, productivity, profitability, employee turnover rates, safety-related incidents, absenteeism, behaviour of other employees at the workplace, quality of the services offered, the satisfaction level of the customers, motivation level, the environment at the workplace, team spirit and theft (Bwire, et. al., 2014). Ratings of the customers and satisfaction level of the customers get affected by the quality of services they are getting at The Countdown supermarket. Employees are responsible for maintaining the quality of the services offered at the supermarket. The Countdown needs to manage the behaviour of the employees and engaging them for ensuring the better ratings of the customers and a higher level of satisfaction. The productivity of The Countdown may get affected as lack of employee engagement can result in low productivity on the part of every individual which reduces the productivity of the company. Profitability of The Countdown is dependent on the customer base of the supermarket and productivity of every employee which contributes to overall productivity. Profitability of the company may get affected due to lack of employee engagement (Markos and Sridevi, 2010). For example, Google has promoted transparency for the purpose of breaking the barriers, encouraging creativity and enhanc ing team spirit. Employees of Google fell empowered due to this transparency and contributed to the performance of the Google (CMI, 2015). Employee turnover rates can be reduced with the help of employee engagement which will reduce the cost and efforts of The Countdown in hiring new employees. It will also reduce the training cost of the company. With the help of employee engagement is preparing future leaders who will encourage others to perform better. Safety-related incidents can be reduced by engaging employees and making them responsible for assigning them duties which they have to fulfil. Absenteeism can be reduced which is a major cause for fall in the performance of the organisation. Main reasons behind the increase in absenteeism are lack of sense of responsibility and motivation in the employees. The behaviour of other employees at the workplace also gets affected by the behaviour of one employee (Devi, 2017). For enhancing the behaviour of the employees, The Countdown needs to engage the employees. For example, American Express has focused on behaviour which affects the performance of the organisation. Ameri can express has understood the manner in which behaviour affects the performance and focused on enhancing the behaviour of the employees (CMI, 2015). Quality of the services offered affects the satisfaction level of the customers which affect the customer base of The Countdown. The Countdown can maintain the quality of the services offered to the supermarket by developing the skills of the employees and engaging the employees in the organisation. This approach will develop a feeling of belongingness among the employees towards the company. This will in return enhance the performance of the company. Employees can be motivated with using employee engagement approach. This will increase the performance of the employees. The environment at the workplace affects the attitude and behaviour of the employees in positive as well as negative manner. It is vital to maintaining a positive environment at the workplace of The Countdown and this can be done by using employee engagement approach. Team spirit can be promoted with the help of employee engagement (Dajani, 2015). For example, John Lewis has placed a strong focus on empowering people. John Lewis has treated its employees as partners which have helped in sharing responsibility as well as enhancing the satisfaction level of the employees. This approach has helped John Lewis is creating the best customer experience (CMI, 2015). For the purpose of fostering employee engagement, various measures can be adopted by The Countdown which will enhance the level of employee engagement. These measures include communication, team environment, developing a culture of trust, part of the process, encouraging innovation, exchanging information and regular feedbacks. An open communication strategy will help The Countdown to encourage the employee to participate in the activities or functions of the business. Team meetings can be conducted at regular intervals for promoting communication between employees and company. Strong team environment will help in enhancing the interaction among employees and between the company and its human resource (Thomas, 2011). A sense of belongingness can be developed among the employees for promoting employee engagement. The Countdown can provide support to the employees in their growth and work which will develop trust among the employees for the company. The Countdown can adopt delegation s trategy for enhancing the satisfaction level and participation level of the employees. Employees must be involved in the celebration of the company so as to feel them belonged and develop loyalty among them (Sundaray, 2011). There are various factors which can affect employee engagement and these factors need to be monitored by The Countdown. These factors include attitude, management, and culture, the environment of the workplace, development opportunities, and pay fairness and employee recognition. The attitude of an employee can affect the behaviour of one employee. Management of The Countdown needs to be fair to every employee. Lack of fairness towards the employees can affect employee engagement (Demerouti and Cropanzano, 2010). Culture and environment of the company also affect the employee engagement as the attitude of the employees may get affected. Development opportunities available to the employees encouraged it to work hard and get engaged in the operations of the company. Employees need to be paid fairly for ensuring their satisfaction level (Mone and London, 2010). There are six fundamental elements which can help The Countdown in enhancing the employee engagement. These six fundamental elements include work, system and practices of the organisation, people, opportunities, quality of life and rewards. Work assigned to the employees must be meaningful and empower the employees. Structure of the company needs to be flexible and fair and practices need to be same for every employee (Sorenson, 2013). People in the organisation should inspire others for performing well and an open two-way communication channel needs to be developed. Career growth opportunities also affect employee engagement and for this purpose, training programs can be provided to the employees. Rewards need to be paid to the employees for their performance which encourages them to perform well. Quality of life includes environment at the workplace and work-life balance (Anitha, 2014). Conclusion Thus, from the above discussion, it can be stated that employee engagement is an essential element for every organisation on which performance of the organisation is based on. Employee engagement develops a positive environment at the workplace and positive attitude in the employees. The motive behind focusing on employee engagement is to encourage the participation of the employees in the decision making process and attaining the objectives of the organisation. This report has discussed various aspects of the research topic. This report has enhanced the knowledge regarding the employee engagement and its importance in an organisation. The Countdown is performing well and is focusing on engaging the employees for enhancing the performance. Different factors have been discussed in this report which helps in determining the performance of the organisation. The Countdown needs to make sure that employee engagement theory of management is implemented at the workplace for enhancing the employee base and eliminating the adverse impacts due to lack of employee engagement. Real life examples have been discussed in this report which enhances the knowledge regarding the manner in which employee engagement affects the performance of the organisation. References Abrahma, S. (2012). Development of Employee Engagement Programme on the Basis of Employee Satisfaction Survey. 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